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You don't have to be a great footballer to play for your favourite team.

We were given access to Celtic's "digital humans" to see how they can contribute to the success of the team off the pitch as much as on it, leading to their dream job.

There are great lessons and insights here for all interested in digital sports marketing, and not just football. 

 

*Please note this was filmed pre-pandemic so there was no mask wearing or social distancing required, and since then there may have been some staff and role changes*