Brand Identity Developer

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Brand Identity Developer

All brands have an identity - and if you have a passion for design and media, you could be the person to shape it.

Top 3 job tasks:

  • Crafting brand messages for businesses.
  • Designing stunning visuals for brands.
  • Ensuring that branding is consistent and that businesses are always delivering the same message every time they appear to the customer.


Getting in and Qualifications


There are a variety of possible routes to becoming a Brand Identity Developer.

Useful subjects:

  • Computer Science
  • Social studies subjects such as media
  • Art

The Creative and Digital Media Foundation Apprenticeship would be useful for pupils in S5/6 interested in this career.

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you will need.


National Certificate or National Qualification courses can be valuable in this field. Relevant courses include Art and Design or Graphic Design.

You could also do a Modern Apprenticeship in Digital Marketing to develop your skills while also gaining experience in the industry. 

Further education can also be helpful, such as a HNC, HND or degree in graphic design, art and design or marketing.

A portfolio of graphic design work can demonstrate to a potential employer the required skills and abilities for the role.