Digital Marketing Specialist

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Digital Marketing Specialist

You'll be responsible for promoting and advertising brands, reaching the people online who are likely to be the most interested in their products and services.

Top 3 job tasks:

  • Developing strategies that encourage customers to engage with brands.
  • Researching target audiences and delivering effective advertising.
  • Analysing data to discover which strategies are proving most successful.

Getting in and Qualifications


There is a range of qualifications that are valuable to digital marketing.

Useful subjects:

  • Computer Science
  • Social Studies subjects such as Media
  • Business Studies

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you will need.


One route into a career in digital marketing is through an apprenticeship.

A Modern Apprenticeship in Digital Marketing allows you to develop the skills you need for your career while also gaining valuable experience. that are relevant, such as Digital Marketing 

Many Digital Marketing Specialists have qualifications in Marketing, Business or Data Analytics.