Digital Strategist

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Digital Strategist

A Digital Strategist could find themselves doing anything from advertising on Google to finding new and cutting-edge technology to create a positive impact in your industry.

Top 3 job tasks:

  • Developing digital strategies to help businesses achieve their goals.
  • Innovating new processes, software and tools to improve business performance.
  • Staying up to date with the latest trends and developments in the digital world.

Getting in and Qualifications


There are a range of possible routes into digital strategy jobs.

Useful subjects:

  • Computer Science
  • Social studies subjects such as media
  • Business studies

 A Foundation Apprenticeship in Creative and Digital Media could be a useful first step for pupils in S5/6.

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.

Coloured pens and an empty notebook

Digital Strategists often have degrees in marketing, business or data analytics.

Many of the roles also require previous experience, so a common path is to spend a few years working in another digital role before moving on to become a Digital Strategist. One way to do this is through an apprenticeship.

A Modern Apprenticeship in Digital Marketing or Creative and Digital Media could give you an entry route, as could Graduate Apprenticeships in Data Science and Business Management.