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Digital Strategist

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Digital Strategist

A Digital Strategist could find themselves doing anything from advertising on Google to finding new and cutting-edge technology to create a positive impact in your industry.

Top 3 job tasks:

  • Developing digital strategies to help businesses achieve their goals.
  • Innovating new processes, software and tools to improve business performance.
  • Staying up to date with the latest trends and developments in the digital world.

Getting in and Qualifications


There are a range of possible routes into digital strategy jobs. Although, Digital Strategists often have degrees in marketing, business or data analytics.

Many of the roles also require previous experience, so a common path is to spend a few years working in another digital role before moving on to become a Digital Strategist. One way to do this is through an apprenticeship.

A modern or graduate apprenticeship would be a great way to start. 

Coloured pens and an empty notebook

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you’ll need.