Social Media Manager

Average Salary
£27,040
Job Forecast
+3%
Currently Employed in Scotland
4,949
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What is a Social Media Manager

Becoming a Social Media Manager involves monitoring and running platforms such as Facebook, Twitter and Instagram.

You can help to manage social media partnerships between different brands and create engaging content.

Top 3 job tasks:

  • Monitor and curate social media platforms such as Instagram.
  • Engage with customers through creative content.
  • Be up to date with the latest social media trends.

Getting in and Qualifications

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There are a number of ways to start you off on the path to becoming a Social Media Manager. You can study for a relevant apprenticeship or learn marketing skills through a university degree.

Useful subjects:

  • Creative and digital media
  • Social media
  • Digital marketing
  • Copywriting  

Entry requirements for courses can change. Always contact the college, university or training provider to check you have the right information.

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Social Media Managers usually have some level of creative knowledge.

A Foundation Apprenticeship or Modern Apprenticeship in Creative and Digital Media can provide you with a range of creative skills such as content creation.

Having experience in a digital marketing environment can also be helpful.

A Digital Marketing Modern Apprenticeship would provide you with relevant experience and a qualification. Or you could study for a digital marketing degree at university.

Find out more about apprenticeships in Scotland.