Social Media Manager

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Social Media Manager

Becoming a Social Media Manager involves monitoring and running platforms such as Facebook, Twitter and Instagram.

You can help to manage social media partnerships between different brands and create engaging content.

Top 3 job tasks:

  • Monitor and curate social media platforms such as Instagram.
  • Engage with customers through creative content.
  • Be up to date with the latest social media trends.

Getting in and Qualifications


There are a number of ways to start you off on the path to becoming a Social Media Manager. You can study for a relevant apprenticeship or learn marketing skills through a university degree.

Useful subjects:

  • Creative and digital media
  • Social media
  • Digital marketing
  • Copywriting  

Entry requirements for courses can change. Always contact the college, university or training provider to check you have the right information.


Social Media Managers usually have some level of creative knowledge.

A Foundation Apprenticeship or Modern Apprenticeship in Creative and Digital Media can provide you with a range of creative skills such as content creation.

Having experience in a digital marketing environment can also be helpful.

A Digital Marketing Modern Apprenticeship would provide you with relevant experience and a qualification. Or you could study for a digital marketing degree at university.

Find out more about apprenticeships in Scotland.