Strategic Planner

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Strategic Planner

A Strategic Planner sets priorities for a business and develop a plan of action. It can involve leading a creative meeting around a new product or developing a business growth strategy.  

Top 3 job tasks:

  • Help to shape the growth of a company.
  • Monitor the latest industry trends and identify new sales opportunities.
  • Develop a plan of action for achieving company goals.

Getting in and Qualifications


If you want to become a Strategic Planner there are number of study options available. You can choose an apprenticeship, go to university for a degree or gain relevant experience in a fast-paced work role.

Useful subjects:

  • Business administration
  • Marketing
  • Data analysis
  • Finance

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you will need.


A high level of business knowledge is a common trait for Strategic Planners. Gaining work experience in a business environment will help you to improve your skills.

You can develop the necessary skills by doing a Modern Apprenticeship in Business and Administration at SCQF level 5 or 6. 

Another option is a Data Science Graduate Apprenticeship.

Find out more about apprenticeships in Scotland.

A bachelor’s degree in marketing or an advanced qualification like a Masters in Finance can also help. After a couple of years, you may decide to move into the role of a Strategic Planner.