Art director

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Art director

You'll be working with graphics, visuals and ad campaigns. Depending on where you work, it can involve creating storyboards for the latest video game or managing a photo shoot for a magazine.

Top 3 job tasks:

  • Develop a range of high-quality artistic concepts.
  • Manage a team of designers and keep them motivated.
  • Constantly generate new ideas and identify the latest art trends.

Getting in and Qualifications

art direction

There are different paths you can take to starting your career as an Art Director, such as through apprenticeships and university degrees.

Useful subjects:

  • Fine art
  • Marketing
  • Graphic design

Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you will need.


It is common for Art Directors to have art-related qualifications.

A Foundation Apprenticeship or a Modern Apprenticeship in Creative and Digital Media can help to improve your artistic skills and experience.

Find out more about apprenticeships in Scotland.

Having knowledge of marketing is useful as well.

Studying for a bachelor’s degree in marketing can improve your creative skills and give you the chance to collaborate with other artistic people.