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Digital Marketing Specialist

Average Salary
Job Forecast
Currently Employed in Scotland

What is a Digital Marketing Specialist

You'll be responsible for promoting and advertising brands, reaching the people online who are likely to be the most interested in their products and services.

Top 3 job tasks:

  • Developing strategies that encourage customers to engage with brands.
  • Researching target audiences and delivering effective advertising.
  • Analysing data to discover which strategies are proving most successful.

Getting in and Qualifications


Many Digital Marketing Specialists have qualifications in Marketing, Business or Data Analytics.

An HNC/HND or Degree in Business, Marketing or similar is a great way to become a Digital Marketing Specialist.

An Apprenticeship in Digital Marketing can also give you a qualification, as well as on the job learning.


Entry requirements for courses can change. Always contact the college, university or training provider to check exactly what you will need.